Viral Marketing- Internet Success
Posted by Music Blog | Posted in Web Music | Posted on 07-08-2009
Tags: Internet Success, music, Viral Marketing
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Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and the massive appeal and easy access to the Internet, unknown musical skill now has a occasion at real success. Additionally the indie artist isn’t stuck with the expenses of making an entire compact disc. They might make a single and post it on the Internet, gaining large success from one song.
With a little know how and marketing sensibility any upstart performer or experienced musical act might now achieve success, exceptional success in fact on their own. Recently, while a guest on the Sirius Satellite Radio Show The Good Life, I spoke with the host who related me that his two teenage boys get the majority of their music off the Web and never listen to regular radio anymore.
Why? Because they might capture music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old artists and singers being played over and over again. “ Virtually all don’t have any talent ; they’re just showpieces.” This isn’t the first or the last time I’ve heard that statement from teenagers and adults a like.
For the indie musician who wants to reach a expansive er market (and you must have a wonderful product) and receive more exposure for their product on the Internet, the 1st thing you need to do is market, guerrilla market and then market some more. How do you do that? There are a lot of ways that I mention in my book, The Indie Guide to Music, Marketing and Money, but here are a few easy suggestions:
• Join music boards and start in on the discussion. At the end of each of your posts make sure to put who you’re and your web site. Add something to the conversation, don’t spam. Write stimulate ful hints and post them on the boards, etc. If the boards don’t allow tags but they do allow you to post your email address, make sure it is something with your web site at the end. Have a real email address but DON’T use your central email because it will be spammed. Something prefer mine: raeofhope@jacirae.com
• Establish networking at Local/Regional artist meetings and songwriter/ artists forums in your region. You can find them on the Internet. These meetings host artists such as yourself who gathering on a regular basis to discuss the music scene and present their latest creations. It is additionally a wonderful place to get the pulse on concert you can join in on and new marketing ideas.
• You know all that annoying spam snail mail you receive with pre-paid postage envelopes inside? Why not save the envelopes and put a little note inside that states since they were kind enough to share their information with you, you are returning the favor. also, with any bill or any correspondence you send out that’s official, include a one sheet or little card that has a blurb about you and your music (watch the weight; you don’t want to add more postage). Ensure to put your website on whatever material you have.
• Start your own podcast and post it on all the podcast web site s.
• Why not send your music to varying podcasts. Ask permission first. Send them to your web site where they may hear a sample or two; and If they’re receptive to playing your music on their podcast, send it along. If they use your music in their podcast, you may have gained new fans and sold more CD s.
The most necessary thing you could do is to play live. Go to Wal-Mart, Starbucks and other Local shops and ask if you could put on a free performance there. Anywhere and any place that will let you play, do! Ensure to have a sign up sheet where individuals could sign up for your newsletter. Then establish a newsletter and send it out once a month at the most. This is a form of “Buzz Marketing” furthermore known as “Viral Marketing.” At the end of the letter make sure you include your webpage of course. Tell your fan base they could pass it along to whoever they want.
This is a extraordinarily very tiny list of things you may do. The time for the indie musician is now. Take advantage of it!
Jaci Rae’s grit and determination have brought her from an impoverished childhood to a career as an award-winning singer, No. 1 perfect -selling author and entrepreneur who’s toured around the world. Jaci shares her down-to-earth recommenndation as the relationship advisor/expert/dating coach for igniteromance.com, savvymiss.com, lovingyou.com, loveisgreat.com and lsinglescafe.net
She is the author of The Independent Guide to Music, Marketing and Money, as well as Winning Points With The Woman In Your Life One Touchdown At A Time, Shop for a Day with Jaci Rae How to Get Almost Anything for Free (not published yet) and Collista’s Search for the True Meaning of Christmas (not published yet).

