Live Music Blog

The Internet has revolutionized the way  we  do business. You can start  an Web business for less than $100.00 and start earning a decent amount of income off of it. Because of this, there has been an explosion in the ‘ Internet Marketing’ world. I don’t contemplate myself an Internet marketer, but I’ve studied many of them and have learned some ‘out of the box’ techniques that you can simply apply towards bands. Here are just a few of the many pointers I can give you:

* Give first One way to get something from other is to give to them first. In music, one way to build a fan base is to play at Clubs that do not charge a cover and invite people to come as your guest. You definately don’t want to play a lot of Clubs for free, so you need to somehow communicate that you’re doing this for your audiences in the absence of  saying it outright. You can say, “Hey guys, just to show you’re appreciation, Flaming Onions would prefer to personal ly invite you to this special performance just for you! It’s totally free, so bring your friends and we’ll see you there!” They will come, because they believe that this is a gift from you and the won’t want to miss out!

Another way to give first is through our products. Giving away products has gotten a lot easier since the development of the Internet. Digital music is HUGE! Better yet, it expenses nothing to duplicate.

Have you thought about giving away one or two songs from your new album? What do you think would happen if you did, and left your fan’s favorites available only if they purchased it? first of all, they are going to love the fact that you gave them part of your album for free! It’s al the majority prefer a free trial that they get to keep. Because you were willing to do this for them, they will be more prefer ly to buy it from you. Give first, and they will give back to you!

* Cross-selling/Up-selling Have you ever gone to McDonalds, ordered a burger and received the question, “Would you prefer fries with that?” Have you ever ordered one of their worth meals and received the question “Would you prefer to Super-Size that?” What you heard, while innocent enough, has been an amazing marketing idea that has been used by Web merchants everywhere !

It’s a way to increase sales to the same customer (who has bought a product) by introducing other products in your product range. If customers buy a Flaming Onions CD, you can ask If the y want to buy a Flaming Onions t-shirt as well.

Seems simple enough, but let’s think a little more out of the box. Let’s say the Flaming Onions’ CD  sells for $15 and brings in a profit of $10 per album. Let’s additionally assume that their t-shirts sell for $10 and bring in a profit of $6 per shirt.

What If the Flaming Onions Value Pack (consisting of 1 autographed CD, 1 t-shirt, and  the album emailed to them in MP3 format with bonus track for their iPod and a desktop background pic for their PC ) sells for $25? I’m willing to bet that this approach sells more. The digital products, as I mentioned above, fee nothing to duplicate.

You profit would be the same, but I guarantee you would sell more!

* Email List This is probably the the majority necessary tool that’s used by Web businesses. Internet Marketers swear by email lists and base many, if not all, of their systems around them. The idea is simple, you provide a list for audiences to keep track of your band and all they have to do is give you their Name and email address.

You now have a way to directly communicate to them, and better yet, they wanted it! You can  promote  upcoming shows and album releases. You can create contests and drawings for those that are signed up. You can give those who are signed up a special discount on merchandise. The possibilities are unlimited. One thing to remember is to only send them things they would want to know. They signed up to hear more about you, so they don’t want to receive any forwards stating that If the y sign up for this provide, they can receive a free laptop, blah, blah, blah! Don’t abuse your list. Take care of them. This is an elite group of people who wanted to be a part of your success, so treat them that way.