Live Music Blog

The Web has revolutionized the way we do business. You may start an Internet business for less than $100.00 and start earning a decent amount of income off of it. Because of this, there has been an explosion in the ‘ Web Marketing’ world. I do not consider myself an Web marketer, but I have studied many of them and have learned some ‘out of the box’ techniques that you may simply apply towards bands. Here are just a few of the many suggestions I may give you:

• Give 1st One way to get something from other is to give to them 1st. In music, one way to build a fan base is to performance at Clubs that do not charge a cover and invite individuals to come as your guest. You definately don’t want to performance a lot of Clubs for free, so you need to somehow communicate that you are doing this for your fans in the absence of saying it outright. You can say, “Hey guys, just to show you are appreciation, Flaming Onions would like to individual ly invite you to this special concert just for you! It is totally free, so bring your companions and we will see you there!” They will come, because they believe that this is a gift from you and the won’t want to miss out!

Yet another way to give 1st is through our products. Giving away products has gotten a lot easier since the development of the Internet. Digital music is HUGE! Better yet, it costs nothing to duplicate.

Have you thought about giving away one or two songs from your new album? What do you think would happen if you did, and left your fan’s preferreds available only if they purchased it? first of all, they’re going to love the fact that you gave them part of your album for free! It is al most like a free trial that they get to keep. Because you were willing to do this for them, they will be more like ly to buy it from you. Give first, and they will give back to you!

• Cross-selling/Up-selling Have you ever gone to McDonalds, ordered a burger and received the question, “Would you prefer fries with that?” Have you ever ordered one of their worth meals and received the question “Would you prefer to Super-Size that?” What you heard, while innocent enough, was an amazing marketing idea that has been used by Web merchants all over the place !

It’s a way to increase sales to the same customer (who has bought a product) by introducing other products in your product range. If customers buy a Flaming Onions compact disc, you could ask If they want to buy a Flaming Onions t-shirt as well.

Seems simple enough, but let’s think a little more out of the box. Let’s say the Flaming Onions’ CD sells for $15 and brings in a profit of $10 per album. Let’s likewise assume that their tee shirts sell for $10 and bring in a profit of $6 per shirt.

What Assuming that the Flaming Onions Value Pack (consisting of 1 autographed CD, 1 tshirt, and the album emailed to them in MP3 format with bonus track for their iPod and a desktop background pic for their computer ) sells for $25? I am willing to bet that this approach sells more. The digital products, as I mentioned above, cost hardly anything to duplicate.

You profit would be the same, but I guarantee you would sell more!

• Email List This is probably the most important tool that’s used by Internet companies. Web Marketers swear by email lists and base many, if not all, of their systems around them. The concept is easy, you offer a list for fans to keep track of your performer and all they have to do is give you their Name and email address.

You now have a way to directly communicate to them, and better yet, they wanted it! You can encourage upcoming shows and album releases. You can create contests and drawings for those that are signed up. You can give those who are signed up a special discount on merchandise. The possibilities are endless. One thing to recall is to only send them things they would want to know. They signed up to hear more about you, so they don’t want to receive any forwards stating that If they sign up for this offer, they can receive a free laptop, blah, blah, blah! Do not abuse your list. Take care of them. This is an elite group of people who wanted to be a part of your success, so treat them that way.