Live Music Blog

If you’re a artist who has released your own album or is getting ready to release an album some time in the future then developing a strategy to successfully market your music Web is absolutely essential.

The music business is changing rapidly and there is good news and there is bad news for the Indie musician.

The Bad News: The bad news is that the music business is becoming more competitive than ever. Music retail chains are closing left right and center and major labels are signing less and less un discovered performers. This leaves less opportunities for performers to find a label to give out their music and for those few who are the lucky ones there are even less opportunities to sell it.

The Good News: The wonderful news is that the changing major label environment is opportunity up new opportunities for the independent musicians to carve out niche of their own. While this may mean that there are less and less million dollar record deals out there, it furthermore means that there are more and more ways to generate five, even six figures a year recording and releasing music on your own.

Still, despite what you can have heard, marketing your music successfully On-line is not as easy as creating a MySpace profile, throwing up several tunes and watching the sales roll in. No, instead you need to develop a smart strategy to successfully market your music On-line. Music marketing is an art form in its own right but with a little research and a bit of hard work you can just be the next artist to quit their day job and to realize your dream of being a full time artist.

With the major labels focusing on quick returns rather than performer development and the advent of downloading music Online, the traditional record company/artist relationship has become blurred to the point of being obsolete.

Nowadays, being independent has real perks.

How a lot of times have you heard or read somewhere that the Internet has vary d the face of the music business forever? I would love a dollar for everytime I heard it.

However, it is true and there are a number of reasons for this. Two that spring into mind are that:

1. A traditional record company/artist relationship is optional and not a necessity. You could do your all music sales and band promotion Web cutting out all of the ‘middle individuals ‘.

2. websites might turn an artist with a Local/Regional listeners into an artist with an international listeners. As the Web is not ‘owned’ by any one entity the playing field is a lot more even.

To me, being an independent performer means that you are the one driving the bus and being in control over your own affairs.

A lot of talent ed musicians and performing songwriters around the world are at this truly moment waiting for that knock at the door, the opening  to ‘get located ‘. What’s prefer ly to happen is that they will spend their creative lives being truly disappointed.

If you are reading this and feel that this is you, think about this…

Where do you think you would be if you managed your career yourself rather than wait for a person (or some company) to do it for you?

There are many web sites out in cyberspace that are there to help you take control over your career by spreading practical information about band promotion and the indie music industry as a whole, take advantage of these web sites and go to as many as you can

Embrace independence today and secure control over your own musical affairs.