Posted by Music Blog | Posted in Live Music Blog | Posted on 08-04-2009
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If you’re a artist who has released your own album or is getting ready to release an album some time in the future then developing a strategy to successfully market your music Web is absolutely essential.
The music business is changing rapidly and there is nice news and there is bad news for the Independent artist.
The Bad News: The bad news is that the music business is turning into more competitive than ever. Music retail chains are closing left right and center and major labels are signing less and less un located artist s. This leaves less opportunities for artists to find a label to hand out their music and for those few who are the lucky ones there are even less opportunities to sell it.
The Good News: The nice news is that the changing major label environment is opportunity up new opportunities for the independent artists to carve out niche of their own. While this can mean that there are less and less million dollar record deals out there, it additionally means that there are more and more ways to generate five, even six figures a year recording and releasing music on your own.
Still, despite what you can have heard, marketing your music successfully Web is not as simple as creating a MySpace.com profile, throwing up a few tunes and watching the sales roll in. No, instead you need to develop a smart strategy to successfully market your music Web. Music marketing is an art form in its own right but with a little research and a bit of hard work you can just be the next artist to stop their day job and to realize your dream of being a full time artist.
Posted by Music Blog | Posted in Live Music Blog | Posted on 24-03-2009
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The highest quality goal of the majority artists who use MySpace.com is to attract a record label. Earning a contract to record an album may be a artist way into the music business. But what can you do to attract record labels? Creating a profile page and uploading music is a nice start, but by no means is it the end of your marketing endeavor s. Following you’ll find a few pointers on attracting a record label and getting them to take notice of your skill.
Music Marketing Tip#1: Upload a Variety of songs
Just because you have to list the type of music you perform doesn’t mean you have to upload songs that only reflect that genre ! Show record labels and audiences that you have other musical interests by uploading songs that are divergent from one another. This will demonstrate for you r range, ability to attract audiences from other genre s, which increases your marketability, and prove to record labels you’re worth investing in.
Music Marketing Tip#2: Fuel the Fan Fires
Record labels conduct searches on MySpace.com everyday looking for skill ed artist s. One way to get them to stop on your profile page is by showing them you have a strong fan base. The more people who visit your web site, the more popular your page becomes there. Use the marketing tools available in order to gain fan interest.
Record labels want to sign those who are already experienced in working crowds during shows and who have a strong Web presence because it makes promoting the music much easier. Having a strong fan base will make selling records and make promoting performance tours and other public appearances much easier.
Start a buzz on MySpace.com by attracting more audiences to your page. Join MySpace.com forums, list upcoming events, and advertise your page on fliers, business cards, and other marketing materials as this will prompt audiences who have seen your live shows to visit and download your songs.
Music Marketing Tip#3: Contacting Record Labels
Locating information about record labels is simple because of the Internet. Instead of sending a copy of your latest CD or a few of your tunes, you can send record labels the link to your MySpace.com profile page. Music executives will appreciate this much more than strange pieces of mail showing up at their offices. Sending a quick email with your contact information may be enough to get you noticed. Research record businesses to see which ones cater to your genre, and which ones accept email from artist s.
Music Marketing Tip#4: Selling Your Album on MySpace
If you release an album on your own, sell it in order to generate buzz and additionally catch the attention of record labels. Being able to show record labels that you’re a professional artist who is passionate about music will set you apart from the rest.
Attracting record labels will require you to remain diligent about marketing your music on MySpace. Uploading songs, using marketing tools such as blogs, video, and photos will help record labels get a better idea of what your sound. Use these marketing tools and others provide ed and go showcase your musical skill s.
Posted by Music Blog | Posted in Live Music Blog | Posted on 12-03-2009
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Creating a loyal fan base on MySpace.com will help your music career in many ways. If you generate enough fan enthusiasm, record labels will check out your page to see what all the buzz is about. Another reason audiences are necessary is that they are the ones who pay to see your shows. If you have a loyal following, more invites for gigs will start rolling in – record labels will definitely take notice then.
While you have probably done all of the usual MySpace.com marketing prefer register your profile page and uploaded music, if you’re not taking advantage of other tools on the web site, then you can not be creating that buzz you’re looking for. Sure, some audiences will find you through their friends, other artist s, or from searching for music that resembles your, but to truly establish a fan base that will stick with you, you need to connect with people so they will be able to share not only your music, but part of your musical life.
There are many ways to establish a loyal fan base on MySpace.com including:
Forums and Blogs – These are places where you can speak directly to audiences. Participating in forums and writing a blog will enable audiences to find your profile page much easier than doing a genre search or other keyword search. Earning the friends hip of audiences will make them loyal to your music.
Cross-marketing – If you have other artist friends who are using MySpace.com to get noticed by audiences and record labels, partner up with them. You can swap profile page links, information about upcoming events, and mention them in blogs and forums.
This is a amazing way to increase exposure in the absence of having to do too much. If a record label visits one of the profile pages, they can want to check out other performers listed.
Fans will additionally want to see who their favorite artist listens to, which will generate more traffic for the both of you.
Upload Photos and Video – audiences love to see photos, video, and more from their favorite artists because it makes them feel closer to them. Candid photos and video footage of rehearsals, behind the scenes at events, and personal photos of you writing songs or playing the guitar are what audiences want to see.
Upload Covers of Other songs – In addition to adding your own songs, why not cover a few classics? This will demonstrate for you r audiences that you’re diverse and willing to take risks. If possible, record a song that’s out of your usual genre. Reach new audiences this way and help record labels see just how skill ed you really are.
As you can see, creating a loyal fan base is not c hall enging. The pointers above are decidedly simple to in business into your profile page. Getting the word out there will be your toughest challenge since MySpace.com continues to grow each day. Word of mouth is still one of the perfect ways to get noticed, but uploading new material, showing audiences more of your personal ity, and making connections with others will help you stand out from the rest and help you find even more audiences.