Live Music Blog

For several years now I’ve embraced the differs and the new social media tools that the Internet has provide d to elevate music marketing techniques. Not withstanding the apparent prefer MySpace, YouTube, Imeem, Revver, FaceBook and so on, one of the most important forms of marketing I train is the Internet live performance.

For me, it started with Stickam.com. This is a website where you can open an account and stream live video feeds right from your PC and laptop. Just plus in a Internet cam and have DSL or better connection to the Internet and you’re wonderful to go.

But something I did a few years ago has become a staple in my music marketing teachings. I did a test back in 2004 and just opened a profile on Stickam and started to just randomly play guitar and sing covers. Within a few weeks, I had around 200 friends and audiences. And just to think, I was not even significant about it.

Funny thing is that even though I’ve been preaching this, many are slow to get on it. I am thinking because there can be a fear factor that some don’t sound as good live as they do recorded. Or perhaps they just can be a solo artist and not have tracks to sing to. Either way, it’s a HUGE mistake if you are an artist and don’t do live streaming events.

Still another exceptional thing about the streaming live portals prefer Stickam, Ustream, BlogTV (all dot coms) is that you have the ability to embed the live streaming video player on your own web site ; even other social web sites prefer MySpace.com and the others.

And even as a random act of opening a profile and starting to play, while you are streaming live, individuals click in and out of your show to see what you are all about. This is better than playing at a coffee house or patio Club. Plus, it is in the comfort of your space.

Yet another remarkably cool factor about live streaming shows is that you get to interact with your fan base live in a chat room. I have aid ed a lot of though this process and all have been blown away at the fact that they might chat with their audiences between singing tunes.

This is also an extremely cool way to get new kinds of music exposed to the public. might you imagine that you play upright bass, your friend plays the kazoo and your other friend plays a mandolin? Just by the shear uniqueness, people will avoid by and listen. Hopefully you don’t suck. It’s an open forum of opportunity so take it!

To me that’s the most necessary thing about blowing up and marinating your fan base. Today’s marketing had jumped into hyper relationship building. That fact that you can chat with your audiences means that you get to reach out.

At the end of the day it is sociology before technology. In this case, technology is stimulate ing access sociology. Oh yea, it is all for free too!

Marketing is a mythisized science, even within business circles. In artistic circles, marketing is again and again seen as a tool that Dick Dastardley and Mutley would use in the cartoon “Wacky Races“.  Many performers say that when a skill less artist becomes successful, it was all down to the question of marketing.

A long way from being a tool that a con performer would use, marketing really has  surprisingly little to do with the skill or quality of a performer or artist. When marketing is done well, it points to a Venues not otherwise explored in the music market, which many times end up providing less skill ed artists.

So the optimum way to make an alliance between talent and marketing is by losing the prejudice and undoing the myths about marketing. After all, in the music market, marketing acts in a positive way, as in any other type of market (financial, commercial etc.).

Actually the adaptations are not all that difficult, if we understand that to work a band or an artist, we need to have a company, which needs to be successful in the market, as a company. For your music company to be successful, it needs to generate profit.

Creating a new performer is the same as launching a new commercial product onto the market, eminently much in the same way as that product you buy in your Regional supermarket. The talent is there, for whoever wishes to admire and enjoy, but it’s correctly packaged and  promote d to the right target public.

You need to learn the 1st musical notes (formally in a music school, or by studying sheet music) so that later on you may start to produce your own harmonious melodies. In the same way, you need to learn the “notes” of marketing before you may produce a “harmonious melody” in your music company. The “harmony” in your music company is secure ing satisfactory financial solutions which justify the  profoundly existence of the company.

Marketing is a mythisized science, even within business circles. In artistic circles, marketing is usually seen as a tool that Dick Dastardley and Mutley would use in the cartoon “Wacky Races”. many artists say that when a skill less performer becomes successful, it has been all down to the question of marketing.
A long way from being a tool that a con performer would use, marketing really has decidedly little to do with the skill or quality of a band or artist. When marketing is done well, it points to a Clubs not alternatively explored in the music market, which many times end up supplying less skill ed artist s.
So the perfect way to make an alliance between skill and marketing is by losing the prejudice and undoing the myths about marketing. After all, in the music market, marketing acts in a positive way, as in any other type of market (financial, commercial etc.).
Actually the adaptations are not all that c hall enging, if  we  understand that to work a band or an artist,  we  need to have a company, which needs to be successful in the market, as a company. For your music company to be successful, it needs to generate profit.
Creating a new band is the same as launching a new commercial product onto the market, decidedly much in the same way as that product you buy in your local supermarket. The skill is there, for whoever wishes to admire and enjoy, but it is correctly packaged and  promote d to the right target public.
You need to learn the first musical notes (formally in a music school, or by studying sheet music) so that later on you can start to establish your own harmonious melodies. In the same way, you need to learn the “notes” of marketing before you can establish a “harmonious melody” in your music company. The “harmony” in your music company is gain ing satisfactory financial determinations which justify the decidedly existence of the company.