Live Music Blog

Here is might the most important music industry tip you’ll ever receive:

Join up and subscribe to every indie music industry and DIY band promotion email list, newsletter and resource that you could get your hands on and read everything that you receive.

I mean it when I say that too much information is much better than not enough, if what you’ve joined up or subscribed to is not giving you the information that you need then you may just opt out and un-subscribe.

Many websites that provide these things have the integrity to do as you ask.

Read what you receive, make notes, ask yourself if it’s relavent for you and the place you’re living in, integrate the information into your knowledge base.

The only way to gain this knowledge is by research, and the Internet is the optimum place to research anything.

Researching on the Web though will only give you general (but  still  substantially vital ) independent music industry knowledge. The real power comes from knowing your Regional scene and becoming active in it.

Here are some ways that you may do this:

1. Establish reading the music magazines in your area. Regional street press is an invaluable tool in letting you know what’s going on in the Regional industry. Generally these magazines have features/interviews with Regional bands, a concert  lead ( exceptional for targeting where to play), industry news and so on.

2. Go and see some Regional bands. Check out your competition (I mean that as a figure of speech the most vital thing about a Healthy independent music business is the community that builds from the music and the individuals who play it), introduce yourself, get out there amongst it all and immerse yourself in the vibe. Get familiar with the places these artists play at and know who to talk to when it’s your turn to play there.

3. Assuming that the re are music associations where you live, join them. Anything that supports independent music on an association level seek it out and join up. If it expenses money to do that then do it (generally its not an expensive exercise). Joining these types of associations instantly gives you a sense of community and solidarity. additionally the amount of information you’ll secure about your Local/Regional area will be huge.

4. Assuming that the se Local companies have websites then bookmark them.

Need I say more on this topic. Many web sites for offline companies offer more to On-line users of their services. It pays to be an active On-line user. One advantage that comes to mind is the fact that you are able to participate in forums and messageboards which, in time will become dynamic DIY marketing tools for you.

You got to start somewhere and the best place to start is with your own Local area. As you expand your knowledge base you will work out ways to further your career and hopefully a snowball effect will start.

Once it stars, HANG ON!