Live Music Blog

Marketing is a mythisized science, even within business circles. In artistic circles, marketing is again and again seen as a tool that Dick Dastardley and Mutley would use in the cartoon “Wacky Races“.  Many performers say that when a skill less artist becomes successful, it was all down to the question of marketing.

A long way from being a tool that a con performer would use, marketing really has  surprisingly little to do with the skill or quality of a performer or artist. When marketing is done well, it points to a Venues not otherwise explored in the music market, which many times end up providing less skill ed artists.

So the optimum way to make an alliance between talent and marketing is by losing the prejudice and undoing the myths about marketing. After all, in the music market, marketing acts in a positive way, as in any other type of market (financial, commercial etc.).

Actually the adaptations are not all that difficult, if we understand that to work a band or an artist, we need to have a company, which needs to be successful in the market, as a company. For your music company to be successful, it needs to generate profit.

Creating a new performer is the same as launching a new commercial product onto the market, eminently much in the same way as that product you buy in your Regional supermarket. The talent is there, for whoever wishes to admire and enjoy, but it’s correctly packaged and  promote d to the right target public.

You need to learn the 1st musical notes (formally in a music school, or by studying sheet music) so that later on you may start to produce your own harmonious melodies. In the same way, you need to learn the “notes” of marketing before you may produce a “harmonious melody” in your music company. The “harmony” in your music company is secure ing satisfactory financial solutions which justify the  profoundly existence of the company.