Live Music Blog

Ideally each page of your website should serve a specific purpose. The central purpose of the sales page for your cd is to sell the cd.

If have a page with Google Adsense, the central purpose is to generate resources by to get people to click on the advertisement. If its not an necessary part of the process, do not load up the page with unnecessary things prefer animations or sounds. This will only distract visitors from achieving the task laid out for them, ie. purchasing your product.

Below are some tips to include in your web site and the main purpose of each.

1) Main Page – The main pages is a general landing page to funnel visitors to varying areas of your web site. Create a undeniable and simple navigation process linked to the other pages of your web site. *If you use Javascript for navigation, place text link at the bottom. This ensures that search engines will be able to spider your web site properly. You can furthermore use this page to feature your cd, music samples and other provide s.

2) Order Page(s) – Create a sales letter for each item that your are selling. Tomorrow we’ll go over some copywriting tips to build a successful order page.

3) Press Releases – This section is where visitors could read 3rd get together articles published about you, increasing your credibility and exposure.

4) Contact Information – This is so people may get a hold of you to book shows, ask questions about products, collaborations, interviews or other opportunities (you never know). Include as much contact information as possible, prefer your phone, cell, mailing address, email etc.

5) Privacy Policy – Complies with privacy laws if your are collecting any of information about your customers/visitors. This furthermore stimulates to build trust and people will give their information more freely. Here is a link to a privacy policy generator. http://www.the-dma.org/privacy/creating.shtml

6) Electronic Press Kit – This is where you refer the media to easily download an information package about you. Here’s some suggestions on what you could include:

*Biography

*Demo tunes

*Pictures

*Reviews/Testimonials

*Sideshow Of Photos

*Video or Film Footage (Windows Media or Quicktime format)

Establish a biography with pictures in .pdf format and make it available for download. You can use the Writer program contained in the free Open Office Suite http://www.openoffice.org to do this. Open then program type (or paste) in your biography and insert pictures. When your done go to File > Export As PDF.

7) Lyrics – Allows audiences to get more familiar with your music. also adds content to your website which will get pick ed up by the search engines if it has an incoming link form your primary page or somewhere else.

Biography – On your bio page sections listeners read about you and see your pictures. A sideshow of your photos once in a while adds a wonderful touch.

9) Concert Listings/News – Keep your audiences and website visitors updated with the latest news about your performance s/shows, interviews, appearances ond other topics of interest.