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Real World Marketing Marketing For Musicians

Posted by Music Blog | Posted in Live Music Blog | Posted on 31-03-2009

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Are you a artist, singer, songwriter or performer thats wondering how you can make money with your Independent music before you even get a record deal? Well if you have, you’re reading the write article. In this series I’m going to share with you a couple of ways you can make money with your music and your additionally going to learn a few strategies to help you make even more money with your Independent music.
Let me start off by telling you that the perfect way to make money with your Independent music is by selling it directly to your audiences instead of trying to get distribution into the music stores or selling on iTunes (by the way, you’ll want to get distribution and sell on iTunes), I’m just saying selling direct to audiences is better and you get more money doing it this way (which is necessary, right?).
So now you’re wondering, How do I sell straight to the audiences? It is not prefer you have your own store, right? Well, here is a hint, its staring you in the face right now…. that’s right, the Internet ! The Internet is the  biggest  way to make money with your Independent music! Here are a few reasons why the Internet is such a amazing vehicle to use to sell your Independent music.
1. You have a group of people who will instantly buy your CD  when released
2. You can have your CDs selling with al the majority no endeavor on your part, just collect the money and ship the CD.
3. You get more bang for your buck, advertising and marketing wise.
4. You can have other people sell your CD  for you and only pay them when they sell the CD s!
How amazing is that! Those are just a few of the amazing things about selling your music Web using the Internet. By the way, you don’t even have to have a complete CD  yet in order to this. Of course it would be better if you did have a whole CD, but what Im, saying is that you can sell the singles as you complete them.
To find out what you need to get started selling your CD  Web, check my other article titled What You Need to Make Money With Your Independent Music Web. Till next time.
What’s everybody’s favorite radio station?
Answer — W.I.I.F.M.
What’s In It For Me? What do they get by being your fan? Your client? Your Media people are going to want to know why they ought to book you. audiences want to know why they ought to continue guide ing you and buying your discs. Your booking agents want to know why they ought to continue to find gigs for your band. The perfect way to keep ‘em hooked is to tell them What’s in it for them.
Many people are inundated with massive amounts of information. In order to keep them tuned in to your message is to
1) remind them you exist and
2) to Keep it tell them what they are going to get.
The majority of people in this world are motivated by two things: Fear and Greed. Fear of losing something and the Greed of gaining something. The trick is to keep it short and sweet and above all simple. K.I.S.S. Keep It simple Stupid.
You will have a divergent message for your audiences. Possibly more entertaining, light hearted, fun. Your Agents are going to want to hear something professional, responsible, business- prefer. Your Media and Press contacts will want to hear a new twist, public relations, something everyone can use to reach the broad st readership.
Here is another way to keep your reader interested: Use the word “You” instead of “I”.
For example: “I can really get many people to your club if I can get booked there next month” doesn’t work as well as “Your audiences will be on their feet and screaming for more when you book our popular band now selling out rooms thru out the Midwest.”
Another idea would be, “I’ll get a brand new DVD out in the mail tomorrow” may be change d to “You’ll be receiving your free DVD as soon as you fax back your info.”
These may be just semantics but when you start using them, you’ll see an increase in your responses. This will establish momentum. When you start getting more calls, u will eventually get more performances. amazing gigs will bring in more audiences which will get you better band bookings from the agents. can you see it?
When you start locating better performances, two things will happen. You will be able to charge more on every show and you’ll be getting so many gigs able to turn down work.
We’ve all been around the block once or twice in the absence of our Mommies here. Or as the saying goes “You can not Dazzle me with Brilliance nor Baffle me with Bull”. Cut to the chase. Give it to me straight. Please don’t think that I’m really going to believe you’re ready to take the music world by storm if you’re playing pool halls and coffee shops. Keep it real. Base your articles and publicity material in the Real World. You and I are not going to fall for B.S. What makes you think everyone out there is any divergent? Tell it prefer it is. Just add a little sizzle to the steak. Keep your marketing and press statements inspiring and entertaining.  we  are in the business of fun.
Feel free to be a little wild and outlandish. It’s okay. people won’t mind. We’re in an industry where people are looking for an escape. Let them have it to take their minds off of things. It keeps us in business. Just keep it real. Take your picture with a donkey for promo. Just don’t be the donkey.
Commit to at least 6 months to any marketing campaign
Don’t think you’re going to hit a homerun every time. Build slowly and look to just get on base. A walk is as nice as a hit. You need to give yourself time to find out what works. Once you do, then do that over and over. Just be sure to try as many divergent marketing pieces as you can afford. Try postcards and Google Ad Words at the same time. See which one works better. Change your message to fit divergent demographics and target markets. Use your creativity to get their attention. There has been a band that sent me their promo. I had about 50 performers sending me stuff for this festival and I opened theirs’ first because it has been not prefer all the other packets I has been getting.
It has been type of lumpy. Inside has been a Nerf Ball with the band’s name on it. Only it has been really small and when you got it wet it got really big.  we  were whipping this thing around the office and throwing it at each others’ heads. One time  we  named the band following the promotional item  we  had in stock. It has been a refrigerator magnet made of knotted ropes in the shape of the letter ‘Y’. So  we  called the band “Why Knot”. A bottle of aspirin inside and envelope can accent your opportunity headline that can something along the lines of, “Did that last band you hire give everyone a headache?”
Be sure to stay within the bounds of the law and there is no limit to what your fertile imagination can come up with to hook ‘em. These pointers for booking gigs and creating better paying music career are found in the breakthrough new book available at our Website. Just look at the link below. There you’ll find a step by step formula for creating music performances.
We would love it if you check it out. Either way, I certainly hope you thought of ways you can find gigs that pay the the majority money doing what you love – making music.

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