Live Music Blog

Promoting your music Web has never been as simple as it is now. In 2008. And for audiences and performers a prefer, this is incredibly inspiring.
Why is music promotion easier now for the average artist, band and songwriter? Why has been it hard before?
There are two key reasons why music promotion has been hard before.
first ly, music production and distribution has been largely the domain of five big record businesses.
Between them they controlled a catalogue of some 3.5 millions songs (2004). This catalogue of songs took over seven decades to compile. And they were only increasing their catalogue by a negligible 36,000 or so albums annually.
Secondly, their power has been based on controlling an offline based, bricks and mortar music business where audiences purchased expensive CD ’s from record shops.
How simple do you think it has been to get your songs noticed, produced blockbuster-marketed in those times?
Why is it easier now?
Mark Vidler, of Go Home Productions in the UK, summarizes the rewards of the new music environment.
“You don’t need a distributor, because your distribution is the Internet. You don’t need a record label, because it is your bedroom, and you don’t need a recording studio, because that’s your PC. You do it all yourself.
In just 37 words, a artist has just told you what things have change d.
Internet marketing pioneer, Mark Joyner, observes on his simple ology blog that “You don’t need a label. You don’t need an agent. You don’t even need a very big budget. Some people do this on a zero-dollar ad budget.
In just 27 words, a marketing maven has given you three success secrets for promoting your music Web.
Let’s put the experts aside for a second and bring it back to you, the songwriter, the artist, looking to make music to share with audiences.
In the beginning when you’re holding down a day job, scores and 100’s of audiences will make you feel famous.
When you have played to 100’s then you’ll want to play to thousands of audiences. When thousands have viewed your videos or downloaded your music, then it will feel normal to shoot for millions of video views, downloads and sales.
And you know what? In the Internet age, going for millions of audiences is just that: normal.
Let’s look at just one specific Internet development that underlines the new normal.
MySpace.com started in February 1999. In February 2008, MySpace.com has artist profiles numbering 13.4 millions. Musicians typically register for three profiles so 13.4 million profiles actually represents around 4.45 millions artists and bands.
That is quite a few.
Each profile provides their visitor an average three songs to listen to. Which means that on MySpace.com alone, there are about 13.4 million songs posted.
That is 13.4 million songs.
Did you notice what just happened? In nine years (less than one decade) MySpace.com has compiled more songs faster than the record businesses.
Virtually four times more songs seven times faster!
What a record company nightmare. Worse, this is only one Website that’s buried them. What about all the other music web site s?
iTunes for example, are up to a million paid music downloads. Daily.
Has the game change d or has the game change d?
Has promoting your music Web just got easier or has it just got easier?