Music – The Unseen Marketing Force
Posted by Music Blog | Posted in Web Music | Posted on 17-08-2009
Tags: music, Music on the Internet, The Unseen Marketing Force
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Have you ever pondered music? I do not mean thinking about the notes or the beat or the even the instrumentation. I mean have you pondered it?
To ponder: to weigh carefully in the mind; think about thoughtfully: He pondered his next words thoroughly.
Think about what music is. It is intangible. It is really indefinable. It has no shape, yet it shapes thoughts. It has no function of its own, yet somehow endorses us function
Music has the power to stir feelings…
…And of its own accord cannot fulfill any of them. It isn’t important to perform our daily duties, but how a lot of places of business do you find with no music. I certainly don’t recall a lot of. Music cannot comb your hair, brush your teeth, or tie your shoes, but it can ease you through those mundane tasks and make you forget about the time.
You do not need words to find pleasure in music. You do not need status. You do not even need individuals around. It isn’t poured from a bottle, shaken from a cannister, or even dolloped from a 5 gallon bucket. Still; it may be as refreshing as champagne, spicy as cayenne, and rich and decadent as gold ring homemade vanilla ice cream. (you Texans will really know what I mean by that last reference)
Music appeals to fewer than our five senses, but it also appeals to more than our senses. When you study musical structure, it makes best logical sense. But when you try to explain why it “moved” you, remarkably ofttimes you cannot quite convey it satisfactorily.
It was not because it smelled, tasted, felt, sounded, or looked so wonderful. It was what it did to your cerebral cortex. Or might be it hit you in the “gut”, but it didn’t actually hit you, and it was not actually your “gut”. See what I mean? You can’t put your finger on it. In fact you can’t touch it at all. You just know. You know?
Why in the world am I going on and on about music? Thanks for asking.
Music is a form of creative copy, too. It’s an al the majority perfect way to ingrain an idea into the minds of your target market. Because in the absence of exception there has always been this common chord. ( prefer my musical metaphor?) individuals love music! No surprise… It’s extremely versatile, dependable, believable, and yet inexplicable.
I’m likewise a songwriter. I take the same octave countless other performers use and produce my little piece of semi-immortality to satisfy…what? Me? an listeners? A paycheck? All of the above? None of the above? The answer is yes to all the questions. I’ve written tunes for each of those purposes. And each one was satisfying in its own way because each one involved the intangible little friend of mine. Music. I’m not sure why I’m so moved by this unseen companion, but I do know this:
Music is a gift from God. It, and your thoughts, could never be stolen from you, forced out of you, or driven away from you…as long as you want it; you have got it. How incredible is such a gift. Yeah, we could live in the absence of music, but
It would not be nearly as joyous an existence.
To your musical satisfaction…

