Live Music Blog

For several years now I’ve embraced the differs and the new social media tools that the Internet has provide d to elevate music marketing techniques. Not withstanding the apparent prefer MySpace, YouTube, Imeem, Revver, FaceBook and so on, one of the most important forms of marketing I train is the Internet live performance.

For me, it started with Stickam.com. This is a website where you can open an account and stream live video feeds right from your PC and laptop. Just plus in a Internet cam and have DSL or better connection to the Internet and you’re wonderful to go.

But something I did a few years ago has become a staple in my music marketing teachings. I did a test back in 2004 and just opened a profile on Stickam and started to just randomly play guitar and sing covers. Within a few weeks, I had around 200 friends and audiences. And just to think, I was not even significant about it.

Funny thing is that even though I’ve been preaching this, many are slow to get on it. I am thinking because there can be a fear factor that some don’t sound as good live as they do recorded. Or perhaps they just can be a solo artist and not have tracks to sing to. Either way, it’s a HUGE mistake if you are an artist and don’t do live streaming events.

Still another exceptional thing about the streaming live portals prefer Stickam, Ustream, BlogTV (all dot coms) is that you have the ability to embed the live streaming video player on your own web site ; even other social web sites prefer MySpace.com and the others.

And even as a random act of opening a profile and starting to play, while you are streaming live, individuals click in and out of your show to see what you are all about. This is better than playing at a coffee house or patio Club. Plus, it is in the comfort of your space.

Yet another remarkably cool factor about live streaming shows is that you get to interact with your fan base live in a chat room. I have aid ed a lot of though this process and all have been blown away at the fact that they might chat with their audiences between singing tunes.

This is also an extremely cool way to get new kinds of music exposed to the public. might you imagine that you play upright bass, your friend plays the kazoo and your other friend plays a mandolin? Just by the shear uniqueness, people will avoid by and listen. Hopefully you don’t suck. It’s an open forum of opportunity so take it!

To me that’s the most necessary thing about blowing up and marinating your fan base. Today’s marketing had jumped into hyper relationship building. That fact that you can chat with your audiences means that you get to reach out.

At the end of the day it is sociology before technology. In this case, technology is stimulate ing access sociology. Oh yea, it is all for free too!