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Independent Music Industry – Know Your Local/Regional Scene

Posted by Music Blog | Posted in Live Music Blog | Posted on 16-03-2009

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Here is probably the the majority necessary music business tip you’ll ever receive:
“Join up and subscribe to every independent music business and DIY band promotion email list, newsletter and resource that you can get your hands on and read everything that you receive”.
I mean it when I say that too much information is much better than not enough, if what you have joined up or subscribed to is not giving you the information that you need then you can just opt out and un-subscribe.
Many web sites that provide these things have the integrity to do as you ask.
Read what you receive, make notes, ask yourself if it is relavent for you and the place you’re living in, integrate the information into your knowledge base.
The only way to gain this knowledge is by research, and the Internet is the perfect place to research anything.
Researching on the Internet though will only give you general (but  still  decidedly necessary ) independent music business knowledge. The real power comes from knowing your local scene and turning into active in it.
Here are some ways that you can do this:
1. Establish reading the music magazines in your area. local street press is an invaluable tool in letting you know what’s going on in the local industry. Generally these magazines have features/interviews with local bands, a show  lead ( amazing for targeting where to play), industry news and so on.
2. Go and see some local bands. Check out your competition (I mean that as a figure of speech the the majority necessary thing about a repair thy independent music business is the community that builds from the music and the people who play it), introduce yourself, get out there amongst it all and immerse yourself in the vibe. Get familiar with the places these performers play at and know who to talk to when it is your turn to play there.
3. If the re are music associations where you live, join them. Anything that guides independent music on an association level seek it out and join up. If it expenses money to do that then do it (generally its not an expensive exercise). Joining these types of associations instantly gives you a sense of community and solidarity. additionally the amount of information you’ll gain about your local area will be huge.
4. If the se local businesses have web sites then bookmark them.
Need I say more on this topic. Many web sites for offline businesses provide more to Web users of their services. It pays to be an active Web user. One advantage that comes to mind is the fact that you’re able to participate in forums and messageboards which, in time will become influential DIY marketing tools for you.
You got to start somewhere and the perfect place to start is with your own local area. As you expand your knowledge base you’ll work out ways to further your career and hopefully a snowball effect will start.
Once it stars, HANG ON!

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