Live Music Blog

Please accept the information below as a lead offer ing ideas for publicizing a performance and promote maximum attendance and success!

Some of the recommendations may not be appropriate for your type of concert. While some of the ideas can be obvious, others can be new but worthy of a try.

I will cover the facets of flyer/poster concert promotion and a few pointers for media promotion. 1st ly, the single the majority important thing when you want to promote a concert is to start delegating duties and make sure endorse ers know what’s expected of them.

So let’s start!

Flyers and Posters – It is important to have a well designed, eye-catching flyer or poster. It will show individuals that the concert deserves their anticipation, time and money. The performer’s management might provide you with some flyers or posters to start with.

If you prefer to create your own flyer or poster, you ought to find a graphics professional or pronting company willing to donate services in ex vary for advertising.

If it is the 1st time the artist is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that easy advertises an artist or a band will mean hardly anything to a person who has never heard of them!

Assign volunteers to post the flyers in places prefer ly to attract the the majority attention. Try grocery stores, Local chamber of Commerce offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.

Do not forget to post the flyers or posters to the concert location itself! Try to hang posters as close to the average eye level as possible.

[Media and other sources of publicity] List the performance in community calendars, Newspaper, Magazines or radio and TV stations if possible. Radio and TV stations can be willing to anounce get togethers for free.

Be sure to notice them a lot of weeks in advance. In the listing include the date of the concert, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.

Ask promotional material from the musician’s managements like interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release anouncing the concert.

Ensure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities.

provide musician’s promo material (if available) to radio stations prefer ly to air it. encourage them to performance it oftentimes especially a week or two before the concert. Have volunteers and companions telephone the stations and request more!

If you are using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspapaer or on the radio. Include a short message in the recordings detailing concert info.

When you’re Internet, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a website, contemplate creating a special area to advertise the performance with a hot-link to the artist’s home page (if any).

Ask from the media to co-sponsor (sharing in work or re Venues) or to endorse the performance for publicity purposes. If they say ‘YES’ then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material.