Live Music Blog

Please accept the information below as a  lead provide ing pointers for publicizing a performance and  promote  maximum attendance and success!

Some of the recommendations can not be appropriate for your kind of performance. While some of the ideas may be obvious, others may be new but worthy of a try.

I will cover the facets of flyer/poster performance promotion and a few pointers for media promotion. first ly, the single the majority important thing when you want to  promote  a performance is to start delegating duties and make sure help ers know what’s expected of them.

So let’s start!

Flyers and Posters – It’s important to have a well designed, eye-catching flyer or poster. It will show people that the performance deserves their anticipation, time and money. The  musician’s management can provide you with some flyers or posters to start with.

If you like to establish your own flyer or poster, you ought to find a graphics professional or pronting company willing to give services in ex change for advertising.

If it is the first time the performer is coming to your town or city be sure to include a testimonial on the flyer or poster. A flyer that simple advertises an performer or a band will mean nothing to someone who has never heard of them!

Assign volunteers to post the flyers in places prefer ly to attract the the majority attention. Try grocery stores, local chamber of Commerce offices, Art Councils or other communities, malls, shoping plazas, music stores, book stores, galleries and other popular gathering spots where flyers are displayed routinely but be sure to ask for permission before posting.

Don’t forget to post the flyers or posters to the performance location itself! Try to hang posters as close to the average eye level as possible.

[Media and other sources of publicity] List the performance in community calendars, Newspaper, Magazines or radio and TV stations if possible. Radio and TV stations may be willing to anounce events for free.

Be sure to notice them many weeks in advance. In the listing include the date of the performance, time, location, ticket price, ticket outlets, sponsors of course and phone numbers for information.

Ask promotional material from the  musician’s  managements prefer interviews, video clips, song samples, photographs etc. Try to deliver the material to the media along with the news release anouncing the performance.

Make sure you follow up by phone. Ask from the management to arrange an interview with the artist(s) if possible. Discuss other possibilities.

provide  musician’s promo material (if available) to radio stations prefer ly to air it.  promote  them to play it usually especially a week or two before the performance. Have volunteers and friends telephone the stations and request more!

If you’re using an answering machine make a recording using sound clips from the artist. Advertise the phone numbers available to call in newspapaer or on the radio. Include a short message in the recordings detailing performance info.

When you’re Web, subscribe to any music-related newsgroups or bulletin boards. Post messages about your anticipation, plans and later, show specific information! Of course if you own a web site, contemplate creating a special area to advertise the performance with a hot-link to the  musician’s home page (if any).

Ask from the media to co-sponsor (sharing in work or re Club s) or to endorse the performance for publicity purposes. If the y say ‘YES’ then make sure you include a ‘..co-sponsored by..’ message in the flyers and other promotional material.