Live Music Blog

Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum determinations from minimal resource s, which let’s face it; the majority independent artists have minimal resource s. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.
So what can you do to use guerrilla marketing to help further your music career? The first piece of recommenndation I can give you is to think outside the box. Don’t do what everyone else is doing. Here area few pointers to get you started:
• Use podcasts to broad cast your music, help ing to expose your music to many people who can have never heard it before. Make sure that you plug your web site and where they can purchase your products.
• Why not go to your local library and see If the y will allow you to do a free performance there in ex change for a percentage of your sales of product following your show. Libraries are in dire need of funds.
• Another simple and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places prefer amazon.com and barnesandnoble.com.
Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD  projects you have done. You can’t post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those web sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews.
Don’t use a real email address or you’ll end up with many spam. Why is this an necessary step? Because people will read your reviews and you get your name out there. Many consumers are Internet savvy and If the y are interested in you, will check you out.
Go after your audiences with fervor and diligence, but think outside the box to get the determinations you desire and the exposure for your music that you need.