Live Music Blog

Concert promotion is an integral part of the music business. Concert  promoters are the people that get the artists scheduled to perform at a Club. Concert promotion is not to be taken lightly or entered into in the absence of sufficient backing in terms of finances and experience. Some people dream all their lives about putting on a amazing event featuring top skill. Concert promotion is a demanding career that requires serious attention to detail. In order to be an effective and successful performance  promoter, a high level of organization is necessary.
Concert promotions are typically a 5 % net margin business. Not exactly a sexy bottom line. Concert promotion is a risky and low-margin business. In Q2 07 — traditionally, the spring and summer are the strongest for the performance business — Live Nation squeaked out operating income of $36 million on sales of $1 billion. Concert promotion is a decidedly ugly business. Everyone seems to jump on the  promoter for everything.
The last people who catch the heat are the performers, although many times the problems surfacing at a scheduled performance may be laid at their feet. But the bottom line is there would be no performance in the absence of the performers. So what’s the opportunity that the performers are going to be held responsible. Now while it has been n’t a performance per se, the show during the infamous super bowl half time show by Janet Jackson when there has been the costume problem, the crap that flew because of that has been laid at the feet of the artist s. I personal ly think it did nothing but elevate Miss Jackson’s appeal and give her career a little kick in the pants.
Whichever way you look at it, budding young performance  promoter hopefuls are going to have a tough time breaking into the big time. But there is plenty of opportunity for a young aggressive business type to work on a local level and hone his or her skill. It’s a fact that people love music. And music of all types. As proof of that I provide up the fact that in our local area, every year there is a big Accordion festival. Yes I said, Accordion. And it draws scores of audiences. And I’m not talking about 40 audiences sitting on a couple of benches. people come from all over the country to perform at the performance. And on top of that, music buffs from all over the country travel here to attend the festival. Go figure. Next time you see someone eating a bratwurst……who knows, they may be a big accordion fan.
Concert Promotions is a fascinating business and has a externally magical lure to many people, but it is a decidedly tough road to travel. There are many other jobs or careers that provide better opportunitys of success, but the cachet connected with the music business is just too strong for many to resist.